Subject: {FIRSTNAME}, here's how you go about selling your time share ... Hello {FIRSTNAME}, Thank you for subscribing to my selling time shares ecourse! In this ecourse you'll learn all about: 1. Part 1 - Why time shares make sense. 2. Part 2 - The importance of advertising. 3. Part 3 - Time share selling options. 4. Part 4 - Selling by auction. 5. Part 5 - Listing with a broker. Let's go ahead & get started today with "Part 2 - The importance of advertising". Part 2 - The importance of advertising ============================ Whether it’s a Web site, advertisement, or other marketing collateral, we’ve heard that a picture is worth a thousand words. Having a visual of the product enhances marketing communication, we’re told, because people don’t have time to read. People seldom fail to read most of the advertising copy they come across, but that’s because of the hype that’s part of most ad copy, not people’s lack of time to read. In a study of 3,600 consumers, researchers concluded that to get people to notice an ad, text was twice as important as pictures. Buyers of your time share are interested in reading about your services, but you must grab their attention. What’s new about your offering? What’s your story? Is there news? What’s most important is that the fluff be ruthlessly eliminated from your ad copy, Web page or other marketing communication. If you include hype and half-truths about the time share that you are selling, you make it nearly impossible for buyers to separate the wheat from the chaff. The result: a lost sale. Ten different studies have shown that when the bull is stripped from what you are selling, consumer interest skyrockets. Of course, other studies have shown that long ad copy does work when selling products and services. When it comes to selling your time share, though, to improve your buyer’s rate of interest, make every word count. And remember that the “right” words, not just any words, are the ones that sell. Next time we'll be discussing alittle about "Time share selling options". For more information about this part of The importance of advertising, please refer to my definitive guide to selling time shares at Take Care,